Opus PictureBack to the site

Brand kit

Opus Picture borrows from the set. The mark is a camera's frame lines around a lens. The colors are deep night and molten orange: a blockbuster's blue hour, lit by one hot source. Use this page as the reference for decks, one-sheets, socials and the site.

Logo

All files are outlined vectors, so they render the same everywhere with no font installed. Keep clear space equal to the height of the ring on every side.

Horizontal lockup on dark
Horizontal, on dark Download SVG
Horizontal lockup on light
Horizontal, on light Download SVG
Stacked lockup
Stacked Download SVG
Mark only
Mark Download SVG
One-color wordmark
One color White   Black

Color

Abyss blue carries every layout. Ember is the one hot light: buttons, the ring, the thing you want noticed. Signal blue is for frame lines, tools and technical detail. Click a swatch to copy its hex.

Rough balance: 70 abyss and navy, 22 frost, 5 signal, 3 ember.

Type

One family, Archivo, used at three widths. Width does the work a second typeface would: expanded for titles, normal for reading, condensed for timecode and small technical labels. Free on Google Fonts.

Title, expanded 125, weight 800
Every legend begins as a picture.
Heading, 118, weight 800
Visual bible
Body, 100, weight 400
Characters, locations and props get locked as reference sheets first. Nothing downstream is allowed to drift from these.
Technical, condensed 75, weight 600
00:01:12:08   2.39   Stage 3

The frame motif

Signal-blue frame-line corners, a timecode and an ember record dot turn any image into a viewfinder. Use them on hero images, deck title slides and social posts. Never on body content.

00:00:24:00Late Again Lisa

Voice

Speak as the collective: "we", never a single name. Mythic in the headline, precise in the details. The work is the proof.

Say

  • "Every legend begins as a picture."
  • "Characters first, then the world, then the frames that sell it."
  • Set words used correctly: picture lock, keyframe, previs, frame lines.
  • Plain verbs on buttons: "Start a pitch", "See the work".
  • The promise: blockbuster craft, any budget. The budget changes the scope, never the standard.

Avoid

  • Hype words: revolutionary, game-changing, next-level.
  • Apologizing for AI or hiding it. Lead with the picture; mention the pipeline with confidence.
  • All-caps labels and exclamation points.
  • Naming individual artists, or showing franchise work without labeling it a spec study.